Benie
Benie is a digital pharmacy focused on supplying medicines and personal care products directly to consumers, and helping them to manage their in-home pharmacies.
UI/UX Designer
About
Benie developed a simple and intuitive platform to rebuild the pharmacy experience. Unlike other conventional businesses, Benie fully integrated its operations and management through digital applications.
Their digital platform opened new opportunities in distribution, market development, private service, product mix, and pricing strategy. All this to create a novel and unique patient-focused experience.
Accomplishments
As a UX/UI designer I recreated their app’s interface, with new features. The app's new look incorporates elements of the company's rebranding.
The dynamics of the new interface significantly improved the user experience, and helped retain and attract new customers.
Design System
Benie underwent a thorough rebranding, with a new color pallete, shapes, and tone of voice. The new brand incorporated lighter colors, which were more suited to the company's mission. With the application already in use by their customers, it was necessary to adapt the existing components to the new style.
I worked with Adobe XD to organize the elements on mobile-style clipboards. The benefit from such design system is that I could check the elements out directly on my phone.
Price Magnifying Glass
The marketing department suggested a strategy to attract new customers and increase the average ticket. The goal was to engage customers to add more items to the cart, by providing them with a discount based on the lowest prices available on the market.
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category
The basket must have 3 or more different products to run the feature.
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local_pharmacy
The feature simulates the user's cart with prices from three of their main competitor pharmacies.
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price_change
If any of the competitors’ prices was lower, Benie would match the competitor’s price with a discount.
User flow
I created this user flow to better visualize how users would interact with this feature.
Layout
Digital Prescription
The recent increase in virtual medical appointments has led to an increase in digital prescriptions. Benie decided to exploit this opportunity implementing the following initiatives:
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handshake
Establish partnerships with companies that are developing their own platforms and APIs to support digital prescriptions, to insert a button “Order from Benie” to their platforms.
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account_tree
Use the information in a digital prescription to automatically add the prescribed medicines to the cart.
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event_repeat
Collect data about patients and medicines to automatically suggest recurring orders to their customers.
User flow
I created a user flow where the user can easily place an order with Benie straight from their digital prescription provider platform.
Layout
Responsive design
The users could access the app and buy from desktops devices, so using mobile first method, all interfaces was adapted to these devices too.
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